Even though there is a prominent level of demand for rental property, letting property can be tough. The rental market is a highly competitive market, particularly in areas where there is a large student population. The Coventry student population ensures that there is a huge need for rental property but this means many landlords and investors are competing for attention and tenants. Therefore, if you plan on letting in Coventry, you need to ensure your rental property listing stands out from the crowd.
You’ll find that if you want to stand out on a busy property listing page, images help. When prospective tenants scroll through a list or a busy page, they are only going to stop scrolling if something grabs their attention. A headline or description isn’t usually going to be enough, it usually takes an interesting image to get these people to stop and pay attention. Therefore, you need to ensure that your property listing has good photographs when you let property.
Images help you sell your home faster
There have been various studies on the importance of good photography when letting property and selling property. The overwhelming finding is that great quality images make a difference. In the present day, smartphones have very good cameras, but taking a good picture is about more than the equipment that is used. A good image is staged to enhance the image, lighting will be used to improve the image and a good photographer with experience in property photography knows the key elements to feature.
Therefore, you need to hire the services of a dependable and even though this will be an additional cost to consider, the benefits of the images will more than justify the cost. One study suggests that on average, a rental property listing with good quality images will be let 70% faster. To a landlord, time is money as the longer a property lies empty, the longer a landlord goes without generating income. If hiring a photographer helps you to let your property quicker, it is well worth considering.
Great images can help you attract a better standard of tenant
There is also the fact that good quality images can attract a better standard of tenant. If you are looking to appeal to tenants who you believe will care for your home, give them a home that they want to be proud of. When you have a good tenant, your home is better looked after, you have fewer maintenance costs and your home will maintain its value. These are all hugely positive outcomes for a landlord, and using great quality images in your rental property listing can help you achieve these outcomes.
Of course, if you are attracting a better standard of tenants, you may be able to charge a higher rental fee. Therefore, the cost of hiring a photographer may be more than justified by the additional rental fee you earn, allowing you to create more profit in the longer term.
At Student Circle Lettings, we know how hard it is for many landlords to engage their audience and attract tenants to their home. It is vital that you create a strong first impression on a property listing page, and good quality images will make a difference. When you want to let faster, to better tenants and for a higher rental fee, make sure you make the best possible impression with professional photographs of your rental accommodation.
We have also invested in 360 image technology which gives students a 360 degree view of the rooms and outside.